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Raybon Putters

Building a web application to help you discover, design and purchase your perfect golf putter.

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The Client

What do you get with you cross a PGA Professional with a precision engineer? A bloody good custom golf putter! Gary Hunter and Ian Raybon met on the golf course as kids, now they’ve started a venture together which allows golfers to design a putter which Ian then expertly crafts to their exact specification.

The Challenge

We were asked to build a platform from which visitors to raybonputters.com could design and personalise their putter and visalise their changes in real time. Visitors would then need to be able to purchase their design through the website as well as a host of other interactive features.

Our Solution

The resulting application does exactly what Gary and Ian needed, from a custom build CMS (Content Management System) they’re able to manage orders, create products, change the pricing of their custom units, upload images and videos, publish news articles and share the reviews they receive from customers.


Visitors to the website can learn all about how the putters are made and the story behind them before either designing their own putter or personalising a pre-built design. Visitors can pay in eight currencies through our Paypal integration, using a gift voucher or a retailer code.

The array of third-party of analytic software we’ve installed allows us to make considered and informed decisions when amending the site and the modularly designed layout allows quick and easy adaptations to the current content. The powerful content management system allows for hands on management of the e-commerce store and keeps the Raybon team in the loop with in-depth order sheets.

The new Raybon Putters website is turning heads. It took four months and a team of eleven people to build the site which came in on budget, costing considerably less than you might expect.

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